NuFace has named Jessica Hanson as its new chief executive officer. Co-founder Tera Peterson will remain as executive chairwoman and chief creative officer.
NuFace has continued global expansion as a key priority and estimated to generate over 30% of business within international markets. The brand surpassed $150 million in retail sales in 2021.
Hanson said, "I am thrilled to join NuFace as it is a beloved brand by a community of skin care professionals, consumers, celebrities and content creators. I look forward to continuing the growth trajectory that has been driven by a dedicated team of skin enthusiasts. NuFace has an inspirational female founding story and deep history as a leader in the beauty tech and skincare categories. I look forward to working beside Carol, Tera and Kim to launch into the next phase for the company with major innovation and a digital-first mindset."
Peterson added, "I am so proud to continue to be a female-led company, as it is essential for our leadership and team to understand the needs of our client. I am excited to have Jessica at the helm, leading with such a depth of experience and bringing her uplifting energy and passion to our team. Together, Jessica and I will work to build the NuFace brand, focusing on education, innovation and community."