Eurazeo is investing alongside co-founders Negin Mirsalehi and Maurits Stibbe, who remain majority owners, and Vaultier7, existing minority investor.
Gisou has experienced rapid growth driven by product innovation and a diversified product offering, including treatments and styling products to create an easy-to-use hair care routine. The brand has also recently expanded into complexion, with the successful launches of Face Oil and Lip Oil.
Eurazeo will support Gisou’s growth plan across channels, categories and geographies by leveraging its brand building, operating and consumer expertise. Eurazeo’s investment in the company will be used to enhance Gisou’s digital and e-commerce capabilities, strengthen the brand and its community and build the organization globally, specifically in North America.
Laurent Droin, managing director of Eurazeo, brands, said, "Gisou, through its natural, transparent and effective approach, is ideally positioned to benefit from the current attractive premium haircare trends. Gisou is differentiated by being truly authentic and offering unique high-quality bee-based products to a large, global and engaged customer community. We are eager to partner with co-founders Negin Mirsalehi, Maurits Stibbe and their team to support the future growth of the company."
Mirsalehi said, "As founders, Maurits and I are thrilled to achieve this milestone for Gisou. We are excited to take our brand to new heights with our partners at Eurazeo. The Eurazeo team shares our vision for building a desirable and sustainable beauty brand. They truly share our long-term view and we are confident they are the right partner to support us in realizing the next stage of our global vision."