Luxury Brands has acquired Youngblood Mineral Cosmetics, providing the cosmetic brand the resources to accelerate new product development, digital marketing strategies, advertising and both B2B and direct-to-consumer sales support. Details of the transaction were not disclosed.
Michael Dodo, president and CEO of Luxury Brands, said, "Luxury Brands LLC is a fiercely growing leader in the beauty industry. We couldn't be happier to join Pauline Youngblood on her journey to provide high-performance mineral makeup with clean ingredients to the world. Youngblood Mineral Cosmetics is a brand already beloved by a cult following of celebrities and makeup artists alike. We plan to utilize the knowledge that Pauline has already implemented into Youngblood products as a medical esthetician and apply our expertise to spread her message and products on a much larger scale."
Pauline Youngblood, founder and creative director of Youngblood Mineral Cosmetics, said, "I am beyond excited to partner with Luxury Brands LLC to take my legacy brand of 25 years to new heights! I have always been committed to producing and sourcing the ultimate non-irritating, non-clogging ingredients that make up the core of Youngblood products. The key is to preserve the high-performing quality of the products without sacrificing luxury or brand aesthetic. As founder and creative director, I will continue to ensure that the development and innovation transcend industry standards for generations to come."
!['Mented is a very strong addition to the West Lane platform of beauty and wellness businesses, and we are excited to work with [co-founder] KJ [Miller] and the team to continue providing high quality products to Mented's loyal customer base,' said Michael Wentz, a vice president at West Lane.](https://img.gcimagazine.com/files/base/allured/all/image/2024/04/370162342_682917563865368_4553016856103776370_n.66268d872fb63.png?auto=format%2Ccompress&fit=crop&h=191&q=70&rect=0%2C0%2C1080%2C1080&w=340)
