A new StyleCraze study of the most popular celebrity beauty brands has ranked Kylie Cosmetics in the top spot.
StyleCraze examined every celebrity-owned beauty brands based on Google search data, online article mentions and Instagram followers.
The study revealed that reality star Kylie Jenner takes first place with her makeup brand Kylie Cosmetics. The brand has the highest number of Instagram followers (26 million) and the highest number of hashtags on Instagram (4.9 million hashtags).
The report also revealed that the most popular celebrity beauty brands on Instagram are the Kardashians, claiming the top three entries in the ranking. Kylie Cosmetics placed first in the ranking, Kylie Skin second and Kim Kardashian’s SKKN by Kim third. Kylie Skin has 5.8 million and SKKN by Kim has 5.5 million followers on Instagram, respectively.