Report: Shopbop Beauty Launches

Oct 4th, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

The fashion retailer has expanded into the beauty space.

The fashion retailer has expanded into the beauty space.

Shopbop Beauty has launched, which features a vetted selection of brands in skin care, makeup, hair care and beauty tools, according to Glamour.

Previously: Bluemercury Launches The Cache

Brands offered include:

Dr. Barbara Sturm
Joanna Vargas
Dr. Loretta
Augustinus Bader
Briogeo
Ouai
Olaplex
Costa Brazil
Laura Mercier
Uoma Beauty
Kevyn Aucoin
Mented

Notably, the company boosted its share of the selective fragrance sector by 60 basis points to 11.3%; revenues for the sector totaled about €1.6 billion.

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The packaging features a luxurious pottery finish with gold connections that evoke the gold silk sericin.

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'We decided to move beyond DTC to expand our reach, allowing us to integrate our core values of high-performance formulas, beautiful fragrances and environmental responsibility into a physical retail environment,' says Cynthia Sakai, Evolvetogether's founder and CEO.

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Consumer beauty revenues grew 6% as reported, driven by color cosmetics, mass fragrances, and mass skin and body care. The sector's net revenue grew at a slower 4% rate in the second half of the year. Q4's 2% growth was driven by mass fragrance and skin care.

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