Dr. Loretta Refreshes Brand

Dr. Loretta has rebranded with new products and product packaging.
Dr. Loretta has rebranded with new products and product packaging.
Courtesy of Dr. Loretta

Dr. Loretta has rebranded with new products, new packaging and a new website to match.

    The updated packaging now features vibrant colors to reflect Dr. Loretta herself: yellow packaging for sunscreen, lock twist pump bottles replace droppers for serums and blue tubes for moisturizers.

    Related: Kirks Aims to Attract Younger Consumers with Rebrand 

    New products include a Resurfacing Enzyme Polish and a Bounce + Glow Kit.

      The new website was built from scratch to celebrate the rebrand, and create a better user experience for consumers. 

      Loretta Ciraldo, MD, FAAD, is a Miami-based board certified dermatologist with over 40 years' experience. 


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