Dr. Loretta Refreshes Brand

Oct 13th, 2022

Dr. Loretta Skincare

Dr. Loretta has rebranded with new products and product packaging.

Dr. Loretta has rebranded with new products and product packaging.

Courtesy of Dr. Loretta

Dr. Loretta has rebranded with new products, new packaging and a new website to match.

The updated packaging now features vibrant colors to reflect Dr. Loretta herself: yellow packaging for sunscreen, lock twist pump bottles replace droppers for serums and blue tubes for moisturizers.

Related: Kirks Aims to Attract Younger Consumers with Rebrand

New products include a Resurfacing Enzyme Polish and a Bounce + Glow Kit.

The new website was built from scratch to celebrate the rebrand, and create a better user experience for consumers.

Loretta Ciraldo, MD, FAAD, is a Miami-based board certified dermatologist with over 40 years' experience.

“We’re thrilled to welcome Dave, whose expertise and passion will undoubtedly support L’Oréal’s continued digital transformation,” says Han Wen, chief digital and marketing officer for L’Oréal USA.

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L’Oréal recently noted, "We are now entering a second phase of the digital revolution, one that offers new ways of building a special relationship with our consumers and developing new products and services."

Dr. Squatch's Squatch Scrubber exfoliating grooming tool that pairs with the new Natural Body Wash. On its own, the scrubber is available for $19, or with the purchase of an 8 oz four-pack ($40) or 14 oz two-pack ($30) for $9.50.

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While the brand is focused on natural materials, the reality is that more than half of men have no clue what ingredients are in their current body wash.

'Over the years, Euroitalia has proved to be an excellent partner with whom we have built a very successful path, launching iconic products that have become benchmarks in the fragrance market,' says Massimo Ferretti, president of Aeffe Group.

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Upon completion of the deal, Euroitalia has already paid an initial 39.6 million euros. The remaining portion will be paid on November 29, 2024.

SILAFILM®, a unique dry film for an intense release of active ingredients

SILAFILM®, a unique dry film for an intense release of active ingredients

SILAB presents SILAFILM®, a technology of natural, biodegradable dry film, highly concentrated in natural active ingredients, which can be used by brands in patches, strips, masks… Discover the two films available thanks to this unique technology!

Trifolium pratense growing in Biomecell

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The launch of this pilot marks the beginning of Orius' industrialization, with plans for the construction of a larger-scale plant to produce botanical raw materials and ingredients.

blue sky welcome to NJ highway sign

Sharon Personal Care Establishes NJ Facility Securing U.S. Cosmetic Ingredient Supply

Sharon’s most popular ingredients, which are currently shipped to North America from facilities in Italy and Israel, will be stored at the new warehouse.

Emerging AI technologies will allow small brands to operate leaner teams than in previous indie beauty eras; at the same time, the rapid gathering of customer insights can help brands quickly migrate from direct-to-consumer to wholesale/physical retail.

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With the launch of La Maison Orveda on the Upper East Side, the brand will highlight a range of products featuring "cutting-edge science" and "gentle formulas" that work “with your skin, not against it."

Barbara Lavernos, deputy CEO in charge of research, innovation and technology, L’Oréal Groupe, says, “By mobilizing our respective companies’ research, innovation and manufacturing capabilities and expertise, we are building an end-to-end value chain that we believe has tremendous potential to be a game-changer in bio-based ingredients for beauty.”

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"We are thrilled to receive this round of funding which will allow us to take the next step in pushing the boundaries of innovation in biotechnology," says Cyrille Pauthenier, CEO of Abolis Biotechnologies.

Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

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Founder Tammy Demos, previously of Cosmedix and Osmosis Beauty, notes, “Gen X is my age group. Our skin care journey has led us through the retin A era, vitamin C and then the clean beauty push. Our skin isn’t aging and inflamed from the lack of skin care products but rather the lack of nutrients that provide health.”

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"I don't believe there's a better solution for skin than what nature provides. When I faced personal skin issues like hyperpigmentation, rosacea and premature aging, nature was the only source that truly healed my skin."