Report: Indonesian Indie Beauty Brand ESQA Raises $6M Series A Funding

Dec 1st, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

ESQA is the first vegan cosmetics brand in Indonesia.

Indonesian indie beauty brand ESQA has raised a $6 million Series A funding led by Unilever Ventures, according to Technode Global. East Ventures has reportedly also participated in this round.

ESQA will use the funds to scale its omnichannel distribution and reach new cities, expand overseas, grow its product offering, add talent and strengthen its marketing.

This reportedly marks the first beauty investment made by Unilever Ventures in Southeast Asia.

ESQA, reportedly the first vegan cosmetics brand in Indonesia, has expanded its business into Vietnam, Singapore and Malaysia. It is sold in retailers such as Sociolla, Sephora, Watsons and local cosmetics stores in 47 cities nationwide.

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