While Pantone's 2022 color of the year, Veri Peri, was a tone "encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone," the company's 2023 color of the year, 18-1750 Viva Magenta, is "rooted in nature descending from the red family demonstrating a new signal of strength."
This year's color "is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement," per Pantone. "Pantone18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all."
The selection highlights the ongoing evolution beyond the peak pandemic-era colors of 2021, which focused on yellows and grays.
Pantone concludes, "Assertive but not aggressive, it is a carmine red that does not boldly dominate but instead takes a 'fist in a velvet glove' approach. Exuding dynamism, Pantone 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future."