Pantone's 2022 color of the year is Veri Peri (Pantone 17-3938), a tone "encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone." Very Peri presents a "courageous presence" that "encourages personal inventiveness and creativity," per Pantone.
The color is in stark contrast to the yellow and gray tones highlighted in 2021's choices.
2020's choice, meanwhile, was a somber blue, befitting a challenging year.
Pantone noted that the 2022 pick features a "carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing."
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.” said Laurie Pressman, vice president of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us."
