Retention Brands purchased the Birchbox assets in an open bid process.
Retention Brands has acquired Birchbox's assets from FemTec Health.
As part of its strategic tightening around core healthcare businesses, FemTec Health engaged a national financial consulting firm to advise and explore possibilities for the sale of some of its non-core and underperforming assets.
Retention Brands purchased the Birchbox assets in an open bid process.
Retention Brands invests in subscription commerce and e-commerce businesses.
