Avon has announced that it has received Leaping Bunny approval from Cruelty Free International for its Fragrance, Avon Care and Anew ranges, with all other Avon product ranges due to obtain approval within 12 months.
To obtain the approval, Avon’s entire supply chain has been rigorously audited to ensure compliance with Leaping Bunny’s strict criteria.
Michelle Thew, Cruelty Free International CEO, said, “I am delighted to announce our partnership with Avon. To work with them to help end animal testing for cosmetics and declare their Fragrance, Avon Care and Anew ranges officially approved under the Leaping Bunny Programme is a real milestone for the global brand. I look forward to our continued partnership to approve the entire Avon product range over the next 12 months. Welcome to the Leaping Bunny family.”
Angela Cretu, Avon CEO, said, “As a brand with a long-standing commitment to making the world better for all, I’m proud to announce Avon’s partnership with Cruelty Free International, building on our 30-year commitment to animal welfare.”