Foundry has acquired men's skin care, hair care and fragrance brand Blu Atlas for an undisclosed eight-figure sum.
Blu Atlas was founded in January 2022 and joins Foundry's other brands, including men's razor brand Supply (acquired in 2022), a men’s cosmetics brand Stryx, and home fragrance brand Craft & Kin.
“Blu Atlas has successfully cracked the code by offering high-quality products crafted from natural ingredients, accompanied by great fragrances and appealing packaging," said Matt Rhodes, oc-founder and CFO of Foundry. "This acquisition perfectly aligns with our mission of enriching people’s lives.”
Hendre Ackermann, CEO of Foundry, added, “We are thrilled for the opportunity to take Blu Atlas to its next stage of growth. We believe Blu Atlas has the potential to reach $100 million in sales over the coming years, by increasing distribution, building greater awareness, and continuing to offer a premium and differentiated product assortment.”
Deep Patel, founder of Blu Atlas, noted, “I was driven to start Blu Atlas when I couldn’t find clean and effective men’s skin care that worked. So, I worked with a team to create a line of powerful and effective products that people quickly fell in love with. Blu Atlas grew faster than I could have ever dreamed of. I feel extremely proud of what we've been able to accomplish. Now, with Foundry taking the reins, I’m excited to witness the next chapter unfold. The Foundry team has been a pleasure to work with, and I know that they will continue to elevate the brand and make a positive impact on the lives of men globally.”