Sephora Sounds provides a unique opportunity for underrepresented artists to be prominently spotlighted by the global retailer.
Sephora has announced Sephora Sounds, its first music collective that spotlights more than 55 emerging, diverse musical voices and includes a wide array of engaging and authentic soundtracks that make up the sound of Sephora.
Sephora Sounds provides a unique opportunity for underrepresented artists to be prominently spotlighted by the global retailer. More than half of the signed artists are BIPOC and female.
Participating artists include Aint Afraid, a girl band with twin sisters Inah and Yahzi; Ellie Kim aka SuperKnova, a Korean-American transgender musician; and Nigerian American pop singer-songwriter Precious.
Key takeaways:
- More than 70% of participating artists said they have never been given a paid brand opportunity like this before.
- Sixty-percent of artists within Sephora Sounds said other musical artists in their circle have never been approached by brands before.
- Within one month of an artist's soundtrack being leveraged in a Sephora campaign, Spotify listenership increased to up to 30,000.
