Saie Announces Return of 'The Every Body Campaign'

The campaign is poised to raise more than $300,000 for SisterSong: Women of Color Reproductive Justice Collective.
The campaign is poised to raise more than $300,000 for SisterSong: Women of Color Reproductive Justice Collective.

Saie has announced the return of "The Every Body Campaign," the largest beauty industry-backed reproductive rights campaign which joins more than 60 top brands across the beauty and wellness industries to raise awareness and funds for reproductive justice.

The campaign is poised to raise more than $300,000 for SisterSong: Women of Color Reproductive Justice Collective, a national, Black-women led membership organization dedicated to advancing reproductive justice and advocating on behalf of those most impacted by anti-abortion legislation, among them women of color.

Participating brands include: 

  • 4AM Skin
  • A.P. CHEM
  • Abbott
  • about – face
  • adyn
  • Ami Colé
  • Being Frenshe
  • Bloomcourt
  • Bread Beauty Supply
  • Briogeo
  • Bubble
  • by/ rosie jane
  • DedCool
  • Dieux Skin
  • Dr. Dennis Gross
  • Dr. Idriss Skincare
  • e.l.f Cosmetics
  • Ellis Brooklyn
  • F. Miller Skincare
  • Fable & Mane
  • Freck Beauty
  • Fur
  • Gen See
  • good.clean.goop
  • Gossamer
  • Grande Cosmetics
  • Grown Alchemist
  • Iris&Romeo
  • Josie Maran
  • Kate McLeod
  • Keys Soulcare
  • Kinship
  • Kopari
  • LOLA
  • LYS Beauty
  • MAKE Beauty
  • Mango People
  • maude
  • Megababe
  • Naturium
  • Nette
  • OUI the People
  • Peace Out Skincare
  • Phlur
  • Prakti Beauty
  • Prose
  • Saie
  • Saltair
  • Skinfix
  • The Nue Co.
  • The Outset
  • Three Ships Beauty
  • Undefined Beauty
  • Uni
  • Urban Skin Rx
  • Veracity
  • Well People
  • Youthforia

"The Every Body Campaign" first launched in October 2022.

Laney Crowell, founder and CEO of Saie, said, "Decades of progress were undone in 2022 when the Supreme Court overturned Roe v. Wade. The devastating effects of this decision are more prevalent than ever, and as a mom of daughters and founder in an industry consumed by women, I believe it's our responsibility to keep fighting for change, especially in the midst of primary elections."

Monica Simpson, executive director of SisterSong added, "'The Every Body Campaign' demonstrates what is possible when beauty brands come together to support reproductive justice and women of color. The campaign previously raised more than $168,000 in support of services for birthing people, parenting needs and funding for abortion care nationally and in three key southern states: Georgia, North Carolina and Kentucky. The continuation of this work is vital, and we're thrilled to have Saie and this industry on board to help make an impact."

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