Cantu Beauty has announced its newest brand ambassador, Skai Jackson. She will be the face of the brand, promoting its reformulated classics now made with fair-trade organic shea butter plus B vitamin complex, designed to increase moisture, strengthen hair and help foster healthy hair growth.
The lineup of new products include the brand's best sellers:
- Sulfate-Free Cleansing Cream Shampoo
- Hydrating Cream Conditioner
- Curl Activator Cream
- Coconut Curling Cream
- Shea Butter Leave-in Conditioning Repair Cream
- Argan Oil Leave-In Conditioning Repair Cream
As part of the partnership announcement, Jackson will be featured in a digital ad spot, highlighting the benefits of the new reformulated products in late-March.
Cantu has joined the Global Shea Alliance, a non-profit association that promotes industry sustainability, quality practices and standards, and demand for shea in food and cosmetics.
Jackson said, "I am thrilled to partner with Cantu, a brand I've been using since I was a kid. Being a part of its evolution and advocating for products that celebrate authenticity is a dream come true. I look forward to empowering young women worldwide to embrace their natural beauty and confidence."
Nikia Bowman, global marketing director, Cantu Beauty, said, "At Cantu we are committed to developing formulas that cater to the diverse needs of our consumers. With this said, we are excited to announce the upgrade to our top sellers with new clinically backed and consumer preferred formulas that provide more moisture and even better results. Our partnership with Skai Jackson is a testament to our dedication to innovation, authenticity, and positive change within the industry as we strive towards our goal to empower women around the world."
