The Center Invests in Cyklar to Expand Product Offerings

The Center—the beauty accelerator home to brands such as Phlur, Make Beauty, Saltair and Prequel—has invested in Cyklar where it will help the brand to expand its offerings, focusing on new products and the evolution of Cyklar to meet the ever-changing needs of consumers. 

Cyklar is known for its skin care-influenced body care, featuring its standout product, the Body Cream.

Ben Bennett, founder of The Center, said, "We are thrilled to welcome Claudia Sulewski and Cyklar to our portfolio. Claudia's vision aligns perfectly with The Center's mission to nurture and elevate innovative beauty brands. We are impressed with what she has accomplished with Cyklar so far and are looking forward to collaborating on the brand's next chapter."

Cyklar founder Claudia Sulewski said, "I was a longtime fan of The Center's brands and couldn't believe my luck when I hit it off with Ben Bennett. Joining this family is a dream come true, and I'm eager to learn and grow Cyklar with their expertise."