Evolvetogether x Goop have launched a new collaboration—a 100% dissolvable, low-to-zero-waste, travel-friendly exfoliating bar soap.
This collaboration was born in an effort from the brands to tackle the overuse and waste of hotel amenities, particularly soap, which is the most-used and highest-waste personal care product in hotels.
After two years of development, Evolvetogether and Goop created a travel-size exfoliating bar soap with fully dissolvable packaging. The brands say that the vision for this new endeavor is to elevate personal care with clean formulas that are “gentle on both people and the planet.”
The new bar soap, packaged two per unit, is sized for travel, on-the-go use or guest bathrooms, featuring packaging that vanishes under running water to support the brand’s mission of planet-conscious living.
The formulation features ingredients like coconut shell, shea, murumuru butter, olive oil and licorice root. The soap is scented with the brand’s signature Havana fragrance, a scent of open woods and warm spice and grounded in cardamom, violet, vetiver and cedarwood.
Exfoliating bar soap packagingGoopBeauty x Evolvetogether
Cynthia Sakai, founder and CEO of Evolvetogether, says, “We are thrilled to share this labor of love in partnership with Goop. We’re not just offering an alternative; we’re establishing a new standard for people- and planet-friendly personal care products. By blending beautiful design, effective performance, and responsible luxury, we're taking our first significant step toward making a positive impact in the hospitality space—one soap at a time. This low-to-zero-waste bar soap shows how luxury and responsibility can coexist in personal care. Knowing that Gwyneth shares similar values, it made perfect sense for us to collaborate for a good cause to create a product kind to people and our shared planet.”
Gwyneth Paltrow, founder and CEO of Goop adds, “At Goop, we are constantly looking for ways to elevate the everyday. For this Evolvetogether collaboration, Cynthia and I took the idea of a bar soap and made it covetable, giftable, and luxurious, both for consumers and the environment. Housed in a first-of-its-kind biodegradable and dissolvable packaging, this product aims to reduce the environmental impact, especially when traveling. We loved the idea of making it a travel-friendly gift set, something you could feel wonderful about giving to others or even yourself.”
Consumers can shop the products goop.com, various Goop retail stores, and evolvetogether.com for $20.
