Fashion brand Claire’s announced the launch of C by Claire’s, a line of fragrances and body care products designed for consumers in generation Zalpha.
The new collection features original scents like Cherry Bliss, Cloudberry Fizz, Watermelon Kiss, and Salted Caramel. The brand hopes that these scents will cater to the growing gourmand scent trend.
Claire’s also introduced a new signature fragrance, “Be The Most.” This fragrance contains a blend of pistachio, vanilla musk, sandalwood, and Italian citrus.
“At Claire’s, we continually seek innovative way s to engage with our consumers and provide the products, categories, and experiences that excite them,” said vice president of marketing Meghan Hurley. “We know beauty is a space that our Gen Zalpha consumers are passionate about, and we’re thrilled to give them another avenue to express themselves through this new collection.”
The C by Claire’s collection is available for purchase in store and online, with a product expansion expected in the future.
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