
LVMH’s Perfumes & Cosmetics business group achieved 4% organic revenue growth in 2024 (totaling 2,270 million euros), driven by the ongoing success of its flagship lines, strong innovation, and selective distribution strategy. While profit from recurring operations declined by 6%, standout performances came from Christian Dior, Guerlain, Givenchy, Maison Francis Kurkdjian, and Fenty Beauty.
Christian Dior delivered robust results, with Sauvage maintaining its position as the world’s top fragrance. Iconic women’s perfume J’adore saw renewed momentum with Rihanna as its new face, and the Miss Dior Parfum edition became a major success. Dior Makeup, particularly the Forever foundation line, also contributed significantly.
Guerlain experienced strong growth in fragrances, led by the L’Art & La Matière collection and the new Florabloom addition to the Aqua Allegoria line. Parfums Givenchy grew further, fueled by the success of its fragrances and Prisme Libre powder. Maison Francis Kurkdjian expanded its presence with a new store in Paris, while Fenty Beauty launched its development in China and introduced a new hair care line.
The Selective Retailing business group recorded a 6% organic revenue increase, with profit from recurring operations remaining stable. Sephora delivered exceptional double-digit growth in both revenue and profit, cementing its position as the world’s leading fragrance and cosmetics retailer. The brand continued to gain market share and expanded its global footprint, notably in the United Kingdom and the United States, including its collaboration with Kohl’s.
Building on its strategy of brand development, innovation, and investment, LVMH remains confident in navigating the challenges of an uncertain geopolitical and macroeconomic landscape for 2025.