Trending: Mouthwash Tablets, Eye Massages, Amla Oil

Eye massager search volume spiked in December and is predicted to continue growing in 2021.
Eye massager search volume spiked in December and is predicted to continue growing in 2021.

Spate has analyzed more than 20 billion search signals in the United States to create a list of the the top current consumer trends. 

Related: Whole Foods' 5 Clean Beauty Trends For 2021

1. Eye Massagers

Face massagers are a great way to get a mini spay treatment at home. Plus, with consumers continuing daily screen usage, eye massagers that are marketed to help with eye strain and headaches can be beneficial for daily routines. 

On average, there are 10.7K searches for eye massagers in the United States every month, and interest has grown 57.5% since last year.

While numerous brands are playing in this space, Foreo's IRIS Illuminating Eye Massager is a consumer favorite. The Clarisonic Sonic Awakening Eye Massager is also a popular option.

Spate recommends promoting existing products as a complement to these devices, such as a cooling eye gel to apply pre-massage after a long day of staring at their screens.

2. Mouthwash Tablets

Mouthwash tablets are an eco-friendly substitute which have peaked consumers attention with an increase in interest of 37.4% since last year. 

On average, there are 1.2K searches for mouthwash tablets every month, with brands such as Listerine and Lush being searched with it. 

Related: Sustainability is Still Top-of-mind for COVID-19 Consumers

3. Amla Hair Oil

Amla, also known as Indian gooseberry, is an antioxidant that is said to nourish both the scalp and hair. 

Interest in hair treatments and growth solutions have seen an increase in the last year. On average, there are 5.1K searches for amla hair oil every month and interest has grown 13.5% since last year.

While the brand Dabur is showing up in searches, no brands are owning this space yet.

Spate  believes reasons such as stress-induced hair loss or having extra free time for self-care has resulted in a rise in product searches for things like amla hair oil.

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