A recent blog post on Kline Group's website stated that the acne category grew over 40% in 2017, setting the U.S. beauty device market back on a growth trajectory.
The blog post explained that growth in the acne category is due to a couple of factors: Johnson & Johnson’s investment in the category at the end of 2016 and into 2017 and the launch of Neutrogena’s affordable blockbusters—$34.99 Light Therapy Acne Mask and the $19.99 Light Therapy Acne Spot Treatment.
According to Kelly Alexandre, Kline's senior analyst and research lead, "Filling a white space on the mass mask market, coupled with Neutrogena’s marketing prowess, the brand reaped an estimated 30% of acne device sales in 2017, which no other brand in the acne category has ever been able to garner."
Other Beauty Device Launches Include...
- e.l.f. Cosmetics' Facial Cleanser and Massaging Wand Set, both under $25.00;
- HoMedics launched offerings in the cleansing, hair removal and anti-aging categories;
- Dr. Dennis Gross' at-home beauty steamer enters the anti-aging category; and
- Madonna's MDNA Skin Rejuvenator, an anti-aging device, launched for $600.
For more information, please visit www.klinegroup.com