Cosmeceuticals a Hit with Chinese Consumers


An increasing number of cosmeceutical products are resonating with Chinese consumers according to a recent report from Mintel.

Research found that seven in 10, or 69%, of consumers agreed that daily use of cosmeceuticals can prevent sensitivity. Conversely, more than two in five (44%) say that they only look to cosmeceuticals when they are suffering from skin conditions.

Additional findings include:

  • Up to three in four, or 74%, of urban Chinese consumers agree that its essential for cosmeceuticals to contain effective ingredients
  • Three in five (60%) believe cosmeceuticals formulated with fewer ingredients are safe
  • 56% of men have purchased facial masks that include collagen within the last six months; 58% of women did the same
  • Ingredients with significant penetration rates among men include essential oils (40% of men, 33% of women), vitamin (34% vs. 32%) and amino acid (32% compared to 35%)
  • More than half of urban Chinese consumers (55%) say they believe that a product is high quality if it has precise data to support it or if authorized by a professional institute (53%)

Related: Cosmeceuticals to See Growth Rate of 7.7% Over Coming Years

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