Last year, Croda introduced a range of demo formulas focused on enhanced sensorial qualities, including a cloud formulation that transformed from a unique marshmallowy texture to a water-like format when rubbed on the skin. A year later, products touting "cloud" concepts abound.
Most recently, Glossier launched its Cloud Paint in conjunction with the 2017 Oscars. The blush is available in shades such as Puff, Beam, Dusk and Haze. The lightweight gel-cream formula offers sheer, buildable coverage.
In addition, Peter Thomas Roth introduced its Water Drench Hyaluronic Cloud Cream Hydrating Moisturizer ($52.00 48 ml/1.6 oz), which "drenches skin with moisture drawn right from the atmosphere," according to the brand. The 30% hyaluronic acid cream offers 72 hours of hydration and contains ceramides, Silab's ProHyal+ and antioxidant elderberry.
And, finally, Dior launched the Diorsnow Brightening Refining Moist Cloud Crème ($120.00) contains lightening zinc gluconate microcapsules that reduce the production of sebum on oily skin areas, leaving pores diminished and skin feeling refined.