No7's Advance Retinol 1.5% Complex Garners Most Waitlist Sign-ups Ever

Boots’ No7 brand line has launched a new product and it has received the most waitlist sign-ups ever, with 99,719 names in 10 days, Harper’s Bazaar reports. The product, No7’s Advanced Retinol 1.5% Complex, is a retinol treatment for unifying skin tone, plumping fine lines and fading hyperpigmentation.

According to Harper’s Bazaar, the serum contains 0.3% retinol enveloped in a water and oil base, allowing the active ingredient to quickly distribute to depleted cells.