Spate (presenting at Beauty Accelerate Virtual in October) has released the current top trending products in the United States.
Split Hair Dye
The trend of split hair dye refers to coloring hair with either a vertical or horizontal split with two different colors.
Searches for related products have grown 40.8% since last year, with an average 73,300 searches every month.
Terms being searched alongside color combinations include: half and half hair, short hair, and curly hair, indicating that people are trying this trend with specific hair styles.
Dimpleplasty is a minimally invasive surgical procedure performed with local anesthesia to create dimples.
There are 4,100 searches on average every month in the United States for dimpleplasty. It has grown 73.0% since last year.
Brands can integrate YouTube tutorials, devices and makeup in their storytelling to help consumers achieve the look naturally, without procedures.
On the other hand, brands can promote products and highlight ingredients that enhance skin healing and reduce inflammation for those who undergo the procedure.
Salicylic Acid Spray
Paula’s Choice and SLMD Skincare are the top brands associated with the salicylic acid spray trend.
There are 9,100 searches every month for the product category and is experiencing 946.3% growth in searches since last year.
Spate points out that brands should create products that don’t dry out the skin and include skin-healthy ingredients that nourish and care for the skin.
It’s also important to consider packaging functionality, with 360-degree pumps that can spray from all angles and fine mist sprayers with a continuous mist.