Herbivore has launched a plant-based anti-aging serum that uses 1% bakuchiol and peptides to reduce major signs of aging. The serum is designed to be a retinol alternative that is more gentle and non-irritating. The new launch adds to the Moon Fruit line, which also includes an overnight mask that Herbivore relaunched in December 2021, as previously reported by Global Cosmetic Industry.
Moon Fruit uses 1% bakuchiol isolate, plant-based peptides and a blend of herbs and superfruits that contain vitamins C, E and B5 and amino and fatty acids. According to the brand, bakuchiol takes longer than traditional retinol to show results but is also gentle enough for all skin types, even while pregnant and breastfeeding. With consistent use, the serum is designed to firm skin and reduce the appearance of wrinkles, dull skin, uneven tone and acne.
The outer carton for Moon Fruit can be put into paper recycling and the bottle can be recycled once it is rinsed thoroughly. The pumps cannot be recycled, but Herbivore said it plans to introduce pumps made from PCR materials.
Herbivore Moon Fruit is available for $60 at herbivorebotanicals.com.
Ingredients: aqua/water/eau, triheptanoin,propanediol, c9-12 alkane, simmondsia chinensis(jojoba) seed oil, cetearyl olivate, sorbitan olivate,glycerin, melia azadirachta flower extract, bakuchiol,schisandra chinensis fruit extract, hydrolyzed eragrostis tef seed extract, anigozanthos flavidusflower/leaf extract, ficus carica (fig) fruit extract,punica granatum fruit extract, morus alba fruit extract, ginkgo biloba nut extract, sodium stearoylglutamate, coccinia indica fruit extract,caprylyl/capryl glucoside, sclerotium gum, sodium levulinate, sodium anisate, citric acid,coco-caprylate/caprate, decyl glucoside, sodium phytate, tocopheryl acetate, lauryl glucoside,vaccinium angustifolium (blueberry) fruit extract, diisopropyl adipate, triethyl citrate, caprylic/capric triglyceride, vanilla planifolia fruit extract, rosa damascena extract, alcohol, citrus aurantium dulcis(orange) peel extract, rubus idaeus (raspberry) fruitextract, pyrus malus (apple) fruit extract, musasapientum (banana) fruit extract, citrus aurantium amara (bitter orange) leaf/twig extract, cinnamomum camphora linalooliferum wood extract