Beiersdorf sought to reduce CO2 emissions and contribute to a climate-positive future with the development of its Nivea Men Climate Care Moisturizer. The product features an ingredient obtained from recycled CO2via a carbon capture and utilization (CCU) process.
The steps of the process include collecting CO2 at locations such as industrial chimneys and diverting it to a bioreactor. There, it is fermented and processed into a cosmetic ethanol. The product formula contains 14% of the ingredient.
“Our ambition is to offer consumers the highest product quality possible at all times. To make that happen, we combine our deep scientific expertise with the latest technologies such as this type of artificial photosynthesis,” said Gitta Neufang, Ph.D., corporate senior vice president for global R&D at Beiersdorf.
“I am delighted that our product developers have initiated this innovative men’s skin care concept together with our partners and that they were the first in our industry to bring it to market," she added. "It is an impressive step that is bound to be followed by more developments in this direction.”
According to the company, this product is also climate-neutralized, compensating the remaining CO2 emissions through certified climate products and manufactured using electricity from 100% renewable sources. Further, the formula is 99% biodegradable, with fully recyclable packaging. The product will be launched on the German market in early June 2022, starting as a limited edition at drugstores and online retailers.
“This new men’s skin care product with the innovative CO2-recycling technology represents an important milestone for us,” said Jean-Francois Pascal, vice president sustainability at Beiersdorf. He adds, “The ‘Climate Care’ name hits the mark very well, as our sustainability engagement goes far beyond the scope of our skin care products and puts climate action at the center of our approach.”