Antipodes' new Lime Caviar Collagen-Rich Firming Cream has advanced the brand's sustainability momentum by going plastic-free, including an "infinitely recyclable" aluminum lid, as well as glass sourced from nature and FSC-certified cardboard made in a New Zealand paper mill and printed in Wellington. Taken together, the package is curbside recyclable in Australia and New Zealand.
The launch boasts a fully traceable supply chain, upcycled ingredients, 100% natural origin materials, and certified organic and vegan formulation.
The moisturizer is designed to smooth the appearance of lines and firm the skin.
Key ingredients include finger lime caviar, which is rich in AHAs and stimulates cell turnover. It also includes Seppic's Sepilift DPHP, a wrinkle-smoothing peptide that reportedly promotes collagen synthesis, as well as avocado oil, which improves skin elasticity.
The formulation has reportedly been shown to boost collagen by 65%, while 68% of users saw a visible reduction in fine lines and wrinkles.
Meanwhile, 88% said their skin felt firmer.