BeautyStat is launching the Peptide Wrinkle Relaxing Moisturizer January 22, 2023 exclusively on both the brand's and Ulta's ecommerce sites; it will expand to Ulta Beauty stores on February 4, 2023.
The core of the moisturizer's formulation comprises a 22-amino acid peptide (C22 conotoxin peptide), a new hexapeptide and a biomimetic cone snail toxin "that works at the cellular level," per the brand. It also features glucosamine to firm sagging skin.
Combined, the neuropeptides "instantly tighten skin and reduce the look of fine lines/wrinkles immediately and over time," per BeautyStat.
The moisturizer also reportedly boosts elasticity.
The effects offer an alternative to invasive procedures, particularly for Gen X consumers. This medspa-inspired innovation is in line with a wider movement in beauty, harnessing emerging technologies for professional results at home.
The launch will be accompanied by a Gen X-focused campaign, "Beauty of Now."
According to BeautyStat 80% of participants in independent clinical testing said they were happier with their skin now than 5 years ago, after using the peptide moisturizer.
"I believe in advancing gold standard ingredients to unlock their full potential for uncompromising benefits," said Ron Robinson, BeautyStat's founder. "From pioneering pure and stable vitamin C formulations to now optimizing the power of peptides, my approach is about architecting immediate skin-tightening and unparalleled reduction in lines and wrinkles. I'm committed to crafting skin care that exceeds expectations, ensuring consumers experience the transformative results firsthand."
Penny Coy, vice president of merchandising at Ulta Beauty, said, "We're delighted to welcome BeautyStat's latest innovation to our growing skin care assortment and build upon our shared mission in providing guests of all ages efficacious solutions to reach their skin care goals. As the nation's largest beauty retailer, we're proud to be a destination where all guests can see themselves reflected in the products we offer and their needs met at every stage of their beauty journey. The new Peptide Wrinkle Relaxing Moisturizer is a product we know they will love, as it celebrates the beauty of aging, instead of masking it. We're excited to be the exclusive partner to bring this product to our passionate beauty community and look forward to welcoming guests to experience the Wrinkle Relaxing Moisturizer in our stores and ulta.com."