Supergoop!, the SPF-first skin care brand, has appointed Lauren Weinberg as Chief Marketing Officer, effective February 2, 2026. Weinberg joins the executive leadership team at a moment when sun care is evolving from seasonal necessity to daily skincare essential—and when Supergoop! continues to set the pace.
- Deep dive: Sun Care Gets Personal
In her new role, Weinberg will oversee brand, social and growth marketing, product innovation, creative, consumer insights, strategic partnerships, and communications, reinforcing Supergoop!’s leadership in making everyday sun protection better, more inclusive, and genuinely enjoyable.
"Lauren is a world-class marketing leader with a rare ability to balance creativity, performance, and operational rigor," said Melis del Rey, CEO of Supergoop!. "As Supergoop! continues to grow and introduce millions of new consumers to SPF as a daily ritual, Lauren's leadership will be instrumental in strengthening our brand, deepening consumer connection and fueling long-term demand."
"I've been a loyal Supergoop! user for years, so this role feels personal," said Weinberg. "The brand has done something extraordinary—it's made daily SPF something people actually want to use, and that's not a small thing when sunscreen is the one of the most effective ways to prevent skin cancer. I'm deeply grateful to Melis for this opportunity, and I'm excited to partner with the team to build on what's already an incredible foundation."
Weinberg brings more than 20 years of experience scaling modern, consumer-centric brands across technology, media, and commerce. Most recently, she served as Chief Marketing Officer at Peloton, where she led global brand and growth initiatives during a critical period of transition, helping refine strategy, drive efficiency, and deliver measurable business impact.
Previously, Weinberg was chief marketing and communications officer at Square, playing a central role in the company’s international expansion, launching its first global brand campaign, and supporting major acquisitions including Weebly and Afterpay. Earlier in her career, she held senior leadership roles at Yahoo, MTV, AOL, Nielsen and comScore, building a reputation for blending data, culture and creativity at scale.
