E.L.F. Skin recently launched its largest campaign to date, called “Divine Skintervention,” starring American comedian and actress, Megan Stalter. The goal of this brand campaign, which highlights the brand’s Holy Hydration! product line, is to draw a spotlight on “everyday skin care slip-ups.”
Stalter plays as a mischievous “sinfluencer” in the campaign video, coercing “skin care sinners” into skin dilemmas. Along with the minute-long video starring Stalter, E.L.F. Skin is also running an interactive landing page with a specialized quiz in the United States and the United Kingdom where consumers are invited to “confess their skin care sins” to receive personalized product recommendations.
The minute-long video will air on major streaming platforms such as Disney+, Peacock, Amazon Prime, Hulu, Netflix and Paramount+.
This Holy Hydration! product line includes a cleansing balm, face cream, daily cleanser, zit patches and sunscreen.
The entire E.L.F. Brand has been exploding in the skin care and makeup category within the last year, with several product releases almost instantly going viral, including the Bronzing Drops, PowerGrip Primer, the Camo Liquid Blush, and Halo Glow Liquid Filter Foundation and Concealer.
