ANUA has released a teaser for its upcoming collaboration with Netflix’s KPop Demon Hunters (KDH), launching in February 2026. The campaign will run as a multi-chapter, year-long program that combines product releases with story-driven content.
The collaboration integrates ANUA’s skin care products with the KPop Demon Hunters universe, using character-inspired concepts, storytelling, and interactive experiences to connect fans with both the narrative and the products. ANUA emphasizes that the partnership aligns with the brand’s focus on emotional balance and meaningful consumer experiences.
Full product and campaign details will be revealed next month. Retail partners and industry observers have noted early interest in how ANUA plans to combine narrative content with skin care activations, including character-focused product launches, story-based consumer experiences, and fan engagement initiatives.
For beauty industry professionals, the collaboration illustrates an approach to linking entertainment IP with product marketing and consumer engagement.
