Luxury skin care brand Atmosphera has strengthened its executive leadership team ahead of its planned U.S. launch in Spring 2026 with the appointments of Steve Raack as chief operations officer and Mia Davis as chief impact officer. The dual hires underscore the company’s focus on scalable operations and embedded sustainability as it enters the North American skin care market.
The news follows the announcement, earlier this month, that Canada-founded Atmosphera had appointed Christi Hucks and Katya Johnson as co-CEOs, in anticipation of its U.S. market debut. The appointments reportedly are in partnership with Atmosphera's founder and owner Katelyn Rousselle.
Raack brings more than 20 years of leadership experience across beauty wellness and personal care with expertise spanning direct sales affiliate and direct-to-consumer channels. His prior roles include interim COO at Plexus COO at Beautycounter senior strategy leadership at Arbonne and global operations roles at Herbalife supporting enterprise growth operational transformation and global execution. Across CEO and COO roles his teams raised more than $52 million in capital and scaled multiple brands beyond $100 million in revenue.
As COO Raack will oversee operations growth strategy product development customer experience financial modeling and S&OP. His mandate includes building a hybrid sales model that integrates direct sales affiliate commerce and community-led growth while strengthening supply chain discipline EBITDA performance and scalable infrastructure.
Separately, Atmosphera named Mia Davis chief impact officer, reinforcing its commitment to sustainability within the $34 billion North American skin care industry. Davis will lead impact strategy across ingredient safety, responsible sourcing packaging innovation climate accountability and social impact with responsibility for embedding mission-driven standards across the business as it scales.
"The beauty industry has an enormous influence on our culture, and on the economy and environment," said Davis. "Atmosphera is committed to holistic, long-term responsibility; we know that brands can do well while doing far better than the status quo. I'm excited to help build systems that focus on safety, sustainability, and moving the industry and economy in a more circular direction."
"Mia has been instrumental in shaping the modern clean beauty movement," said Christi Hucks, co-CEO of Atmosphera.
"Her ability to pair ambition with execution makes her the ideal leader to guide Atmosphera's impact work," added Katya Johnson, co-CEO of Atmosphera.
Davis most recently served as chief impact officer at Ollie, where she led responsible sourcing packaging sustainability Scope 1–3 greenhouse gas assessments and food waste diversion programs. Previously, she was VP of impact at Credo Beauty where she authored the Credo Clean Standard and Sustainable Packaging Guidelines and co-founded Pact Collective a nonprofit focused on hard-to-recycle beauty packaging. Her earlier career includes leadership roles at the Campaign for Safe Cosmetics and Beautycounter where she helped shape advocacy and ingredient safety frameworks including The Never List.
Davis will report directly to the co-CEOs and work alongside the broader executive team to align sustainability governance with operational growth. Together the appointments position Atmosphera to launch with both operational scale and impact accountability embedded at the executive level.
