Credo Beauty, a champion for clean, sustainably led beauty for over a decade, has launched an exciting new brand partner. Saie, the award-winning cosmetics brand, aligns with Credo Beauty’s rigorous standards for ingredients, performance, sustainability and ethics. As industry trailblazers, the two brands have banded together with a shared mission of advocating for beauty that is better for people, packaging, products and the planet.
Both Credo Beauty and Saie cater to shoppers who prioritize skin health, ingredient transparency, and performance. Consumers who shop at Credo Beauty can now find Saie, a brand that offers products that deliver a healthy, effortless glow.
A Shared Commitment To Clean
“Saie is built on clean ingredients, high performance, and easy effortless application. When I first discovered clean beauty, I loved shopping at Credo Beauty, and I’m so excited for our community to now find Saie on the Credo shelves.” - Saie Founder and CEO Laney Crowell
Under the Saie Climate Initiative, Saie has committed to collecting 5 million pounds of plastic by 2027 with rePurpose Global, through whom they are also certified Plastic Negative, and they have committed to become carbon net zero across all emission scopes by 2039. Saie also participates in key climate programs such as The Climate Pledge, 1% for the Planet, Leaping Bunny, and FSC.
Climate action is at the core of everything at Saie. In fact, it was at Climate Week 2025 that Credo Beauty and Saie reconnected on these shared values and ultimately led to a retail partnership.
“Saie is the embodiment of the perfect partner for Credo and for our clients. Laney has developed products that are not only beautiful and high-performing but thoughtfully formulated. We have a shared commitment in our values and mission and Saie consistently reflects that in everything they do. Meeting our clients' clear desire for Saie as well as our purpose being undeniably in sync – building something together that’s impactful is unbelievably exciting.” — Annie Jackson, Co-Founder & CEO Credo Beauty
Credo Beauty continues to demonstrate its authority by supporting clean and sustainably led beauty, making it a beacon for customers to discover trusted and vetted brands. From The Credo Clean Standard™ to their most recent initiatives: Credo Clean Council and Credo Qualified, Credo Beauty continues to make beauty better, challenging industry norms and pioneering vehicles that provide safer, more responsible & transparent options to the industry and consumers.
What's Next?
As part of the Credo Beauty launch, Saie will show up via a visual merchandising takeover supported by a prominent digital and social presence, email and SMS targeting. In addition, there will be consumer events, media and influencers collaborations, bolstered by educational moments throughout 2026 and beyond.
A vast Saie assortment of 109 product skus at Credo Beauty will include:
- Slip Tint Tinted Moisturizer
- Dew Blush
- Dew Bronze
- Slip Tint Concealer
- SunMelt Cream Balm Bronzer
- Mascara 101
- Slip Tint Baked Setting Powder
- Sunvisor SPF 35
- City Set Setting Spray
- Glossybounce Lip Oil
- Lip Liner 101
- Brushes
