HOBOKEN, N.J. — Dove Men+Care believes fragrance has the power to shape how you show up. That's the idea behind the brand's newest campaign featuring Basketball Champion Karl-Anthony Towns, which explores how fragrance helps men find their rhythm for their day.
Today's men increasingly view grooming as more than a routine – it's a moment to get centered and put on their game face. Whether heading to work, recovering after a workout or getting ready for a night out, the right fragrance can influence how they feel and perform throughout the day.
The campaign follows Towns through the moments that define his day, from training and recovery to time with loved ones and the community, showcasing how small rituals help create confidence from the locker room to the red carpet. At the center of the campaign is the Dove Men+Care Plant-Powered Body Wash collection, featuring immersive fragrances inspired by nature that help men reset, recharge and prepare for what's next.
As the #1 dermatologist-recommended men's body wash brand, Dove Men+Care pairs elevated fragrances with trusted care.
"The way you start your day can shape how you show up in every moment that follows," said Karl-Anthony Towns. "For me, fragrance is key to that. Whether I'm heading to the gym, spending time with family, or getting ready for a game, the right scent helps me lock in and find the energy I want to bring into the day. That's what made partnering with Dove Men for their Plant-Powered Body Wash such a natural fit."
Bringing that idea to life, the Dove Men+Care Plant-Powered Body Wash collection is formulated with plant-based moisturizers and natural essential oils–and is free from artificial dyes, parabens and sulfates–to help leave skin feeling smoother and healthier with every shower.
Each fragrance is designed to evoke a distinct mood, from refreshing and energizing to warm and relaxing, allowing men to choose the scent that best matches the vibe they want to create.
The collection features a range of body wash with nature-inspired fragrances including:
- Sandalwood + Cardamom
- Blackcurrant + Cedarwood
- Bourbon Vanilla + Hazelnut
- Coastal Cedar + Bergamot
- Coconut + Guava
- Eucalyptus + Cedar
"At Dove Men, we believe the right fragrance can help shape how you carry yourself throughout your day," said Jake Hirsch, Head of Dove Men+Care U.S. "This campaign celebrates how fragrance can help men find their focus, and step into each moment with confidence. Karl-Anthony Towns embodies that idea through the energy he brings on and off the court, making him the perfect partner to bring this story to life."
