Kao Announces Launch of Its 'Most Advanced' Sunscreens


Kao has announced the upcoming launch of its Bioré UV Athlizm Skin Protect Essence and Skin Protect Milk.

According to Kao, the new products are "the most advanced sunscreens in Kao's Bioré UV series." Meant to combat the effects of climate change in Japan, Bioré UV Athlizm Skin Protect Essence and Skin Protect Milk reportedly stay on evenly in severely hot and humid weather.

The new products utilize what Kao researchers have dubbed "tough boost" technology, developed to enhance the durability of fine, even UV-blocking films. These UV-blocking films are meant to function as a "durable outer skin" by cohering to the body like a second layer.

Bioré UV Athlizm Skin Protect Essence is a water-based product created to leave the skin feeling smooth. Bioré UV Athlizm Skin Protect Milk is a light-weight, oil-based product developed to easily glide on the skin during application. Both products are SPF 50+ PA++++, waterproof and are intended for the face and body.

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