Project Reef has reportedly helped remove more than 2,755 pounds of plastic from the oceans, equivalent to more than 60,000 plastic bottles.
The brand was founded in Maui by hospitality industry veteran Matt Roomet.
Products in the inaugural product line include:
- Mineral Sunscreen SPF 30
- Mineral Sunscreen SPF 50
- Cooling Lotion
Project Reef organizes regular beach cleanups in Maui to maximize the impact at home.
It is also a corporate partner of the Coral Reef Alliance, a nonprofit organization created to help coral reefs adapt to climate change that hosts local restoration initiatives.
Project Reef products are vegan, reef-friendly, skin-nourishing, cruelty-free, sustainable and non-nano, as well as made in the United States.
The products are available for purchase nationwide at ProjectReef.com.
Roomet said, “In January 2022, the Maui County Council unanimously approved Bill 135 to prohibit the sale, distribution, and use of non-mineral sunscreens in Hawaii. Prior to us launching Project Reef, we were completely unsatisfied with any of the mineral formulas on the market. That is, until now. We believe sun care should be rooted in ingredients found in nature that recharge the body and contribute to its overall well-being—not just protect the skin."
He continued, "This year, we’re leaving behind greasy, pasty, and heavy formulations and ushering in effective, natural sun care that delights the senses as you apply. We want Project Reef users to feel good about the fact that they’re supporting a larger and important environmental cause when they purchase our products.”