Hero Cosmetics' Force Shield Superbeam Sunscreen Delivers a Subtle Glow

Mar 14th, 2023

Key ingredients include zinc oxide for UVA/UVB defense and niacinamide kakadu plum for skin brightening.

Key ingredients include zinc oxide for UVA/UVB defense and niacinamide kakadu plum for skin brightening.

Hero Cosmetics' Force Shield Superbeam Sunscreen broad-spectrum SPF 30 sunscreen features light-diffusing pearl and apricot pigments for a subtle glow.Hero Cosmetics' Force Shield Superbeam Sunscreen broad-spectrum SPF 30 sunscreen features light-diffusing pearl and apricot pigments for a subtle glow.

Category deep dive: Sun Care's 2023 Glow Up

Key ingredients include zinc oxide for UVA/UVB defense and niacinamide kakadu plum for skin brightening.

The lightweight, breathable formulation reportedly leaves the skin feeling moisturized.

The 50 ml packs retail for $19.99 at herocosmetics.com, Target.com and Ulta.

Julie Ramos, Attitude's vice president of marketing, notes, 'What stands out most is the fact that this generation [Alpha] will be even more connected than Gen Z, with a way of consuming that will probably be more virtual.'

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Julie Ramos, Attitude's vice president of marketing, notes, "What stands out most is the fact that this generation [Alpha] will be even more connected than Gen Z, with a way of consuming that will probably be more virtual."

The granules are 100% zinc oxide, free from additives and reportedly will not compromise the end formula’s composition.

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Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories

Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories

Baralan at Luxe Pack NY 2024 in a continuous dialogue among the company historical soul, industry trends and product innovations. New ideas for primary packaging: innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

Star Seed SPF 30 doubles as a makeup base and delivers an ultra sheer finish that works on a range of skin tones.

Herbivore Enters Sun Care Category With Star Seed SPF 30 Vitamin C Brightening Mineral Sunscreen

It is a super lightweight, tinted mineral SPF 30 sunscreen delivering effective UVA/UVB protection against daily cell damage that can cause up to 90% of the signs of premature aging.

New ingredient technologies are improving the spreadability and transparency of sun care products.

SPF Everything

Sun care's skinification has led to a boom in multifunctional SPF products, even as sunscreen formulations become better than ever.

Naked Sundays Available at Target

In addition to two products exclusive to Target, customers can shop the brand's Hydrating Glow Mist SPF50+ Top Up Spray and Collagen Glow 100% Mineral Priming Lotion SPF50+.

From digitized product development tools to a laser focus on efficacy to an appreciation for minimalism and emotional well-being, brands have more tools than ever at their fingertips to succeed in beauty in 2024 and beyond.

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With competition from established multinationals, new challengers and indie brands scaling up success in a crowded marketplace requires discipline and emerging best practices.

Inclusive clinical research, regenerative senolytic technologies, expert-backed clean-ical claims and more will drive the next wave of skin care innovation.

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Skin care was the fastest-growing category in prestige beauty based on units sold, per Circana. The category was also one of only two mass sectors that grew based on unit sales (the other was makeup).

'This beautiful and innovative SPF formula truly speaks for itself,' says Annie Jackson, co-founder and CEO of Credo Beauty. 'Like Credo, Minu is pushing industry standards forward, proving that clean beauty can also deliver better beauty in all aspects.'

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The formulation also delivers antioxidant and anti-irritant activity via echinacea, ginger, and vitamins B3, B5 and E.

The move strengthens the manufacturer's K-sunscreen formulation lineup, including cushions and sticks, as well as oils, creams and lotions. Korean sunscreens typically combine skin care and sunblock efficacy with an accessible pricepoint.

Cosmax Launches Lab for K-sunscreen Innovation for US Market

The OTC lab is housed within the company's research and innovation center in South Korea; the company, which has obtained approval from the U.S. FDA, can produce OTC sun care products in South Korea and New Jersey.

Beauty's thought leaders will be taking the Beauty Accelerate Los Angeles stage March 6-7, 2023, including marketing, R&D, data and retail experts from Goop, K18, Dermalogica/Unilever, Credo, Summer Fridays, Selfmade, Circana, AbbVie, Spate and more.

📢Goop, K18, Dermalogica, Credo, Summer Fridays, Selfmade, AbbVie & More Coming to Beauty Accelerate 2024

Hot topics include regenerative skin care, digitized product development, hair health breakthroughs, natural actives, beauty retail 2024-2025, inclusive innovation and much, much more. LIVE and in-person only!