Australia-based sun care x skin care brand Naked Sundays is landing on Ulta Beauty's website on July 14, 2024, reflecting ongoing growth in hybrid SPF beauty.
Naked Sundays' North American Retail Push
The brand previously expanded in the North American region with Target, Amazon and, in Canada, Shoppers Drug Mart.
"We are so thrilled to partner with Ulta to bring to life our world-first Australian SPF innovation," says Sam Brett, Naked Sundays CEO and founder. "Our consumers have long been asking us for a destination where they can buy our products locally. The Ulta shopper is extremely sophisticated when it comes to beauty choices and specifically around sun protection, so we thought it the perfect home for Naked Sundays."
Naked Sundays' Ulta-exclusive Launches & Full Range
The retail expansion will include two new Ulta exclusives:
- CabanaGlow SPF50 Mineral Serum Drops in Blush ($35), a blush highlighter with SPF defense and antioxidants
- CabanaGlow SPF50 Mineral Serum Drops in Sheer ($35), an everyday SPF 50 mineral sunscreen featuring iron oxides
"Our innovative world-first SPF50 Mineral Serum Drops in five shades have been our surprise viral bestsellers worldwide since we launched in January," says Brett. "We cannot keep them in stock and have sold out seven times already! We have three shades to be used either on their own or under your makeup as an illuminating primer, plus the world’s first SPF50 Mineral Bronze and Blush drops for over your makeup, for an added layer of SPF, or by themselves for a pop of color. We know our customers are keen to be able to add SPF to their cart when they purchase their favorite products from Ulta, so now they can!"
Naked Sundays' Ulta range will also include three pre-existing shades of the CabanaGlow SPF50 Mineral Serum Drops as well as the SPF50 Hydrating Glow Mist, Mineral Glow Lotion and a range of Glow + Go Lip Oils.
Naked Sundays & the 'Sunification' of Beauty
"We launched almost four years ago, when the sun-safe trend hadn’t yet exploded like it has now, so we’ve been lucky that we’ve been able to ride the 'sunification' wave," says Brett.
She adds, "It helps that the amount of education around sun care has significantly increased, and that sunscreen has now become a coveted 'cool' and dare I say it, sexy, beauty must-have. We pride ourselves on being at the forefront of SPF innovation with our Australian background which has the toughest SPF rules on the planet, so it’s definitely helped us become a trusted source of SPF for U.S. customers."
Brett concludes, "It’s always been our mission to enable SPF to be something you actually want to wear, plus be easily re-applied as your SPF only lasts two hours! Our aim is to provide sunscreen that is comfortable, works in with your routine and most importantly, can be topped up throughout the day in an easy to use format that is actually good for your skin, and makes you look and feel amazing."
