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Blue (Beauty) is the new Green

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Blue beauty raises the stakes on sustainable practices through ocean defense, packaging design and much more.

Video sponsored by: Acme-Hardesty

Blue beauty levels up the industry's commitments to sustainability through a focus on the well-being of the planet's waterways, as well as enhanced packaging strategies.

But what does blue beauty mean for supply chains, R&D and marketing? And which brands epitomize the movement's power? 

In this conversation with Caren Dres-Hajeski, VP personal care and marketing, Acme-Hardesty, we unveil the strategies that will allow brands to meet consumer expectations for innovation that serves global sustainability in a more holistic manner.

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