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WWP Beauty Launches Sustainable Touchless Tubes

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The tubes in the collection are available in 56% PCR content or Bio-Pe resin.

WWP Beauty has launched its Sustainable Touchless Tubes collection, which features PCR tubes designed for color cosmetics and skin care. The tubes in the collection are available in 56% PCR content or bio-PE resin.

Report: Safe is the New Clean

The following applicators are available in the collection:

  • Spoolies: Designed for mascara and brow products
  • Slim Silicone Spatula: Ideal for color cosmetics products and added precision applications
  • Wide Silicone Spatula: Works best for skin care and color cosmetic products to the entire face and décolleté
  • Sponge Tip: A versatile applicator for facial color cosmetics
  • Airless Pump: An option for both color cosmetic and skin care where airless is needed

Musa Dias, CMO of WWP Beauty, said: "These one-step, direct-apply sustainable tubes provide the end user with new gestures and fast, one-step application. This collection further demonstrates WWP Beauty’s leading position in the tube market, commitment to producing new solutions for its customer, and working toward creating a more sustainable, clean and inclusive future.”