WWP Beauty Launches ColorVue Lipstick

The ColorVue Lipstick was awarded the Silver Award in the beauty category during the 2021 Pentawards.
The ColorVue Lipstick was awarded the Silver Award in the beauty category during the 2021 Pentawards.

WWP Beauty has launched the ColorVue Lipstick, a 100% monomaterial design that reduces greenhouse gas emissions up to 85% and uses 12% less plastic. The design revolves around the sleeve of the lipstick to reveal the bullet.

Related: WWP Beauty Earns Sustainability Accolades

The ColorVue Lipstick comes in three variants: Sexy, Playful and Timeless. It was awarded the Silver Award in the beauty category during the 2021 Pentawards.

The 100% mono-material design revolves around the sleeve of the lipstick to reveal the bullet, reducing GHG emissions up to 85% and using 12% less plastic.The 100% mono-material design revolves around the sleeve of the lipstick to reveal the bullet, reducing GHG emissions up to 85% and using 12% less plastic.

ColorVue is the latest in WWP Beauty’s sustainable launches, which includes the Refill Revolution stock packaging collection, Zero+ turnkey collection and PCR Touchless Tubes collection.

Michael Tognetti, WWP Beauty’s senior director of global sustainability, says, “Our ColorVue Lipstick is a highly sustainable lipstick component with an innovative, 100% mono-material design, that reduces GHG emissions by up to 85% and uses 12% less plastic. These claims were generated using our EcoAnalyzer, a comparison tool that helps brands evaluate their sustainability decisions.”

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