WWP Beauty has launched the ColorVue Lipstick, a 100% monomaterial design that reduces greenhouse gas emissions up to 85% and uses 12% less plastic. The design revolves around the sleeve of the lipstick to reveal the bullet.
The ColorVue Lipstick comes in three variants: Sexy, Playful and Timeless. It was awarded the Silver Award in the beauty category during the 2021 Pentawards.
Michael Tognetti, WWP Beauty’s senior director of global sustainability, says, “Our ColorVue Lipstick is a highly sustainable lipstick component with an innovative, 100% mono-material design, that reduces GHG emissions by up to 85% and uses 12% less plastic. These claims were generated using our EcoAnalyzer, a comparison tool that helps brands evaluate their sustainability decisions.”