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Viome and Habit Aim to Take Personalized Nutrition to the Next Level

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Viome has entered an agreement with Campbell Soup Company to acquire personalized nutrition company Habit.

Viome will utilize Habit’s insights for consumer behavior modification to expand its core offerings. Together, the companies aim to offer deeper personalized recommendations for consumers through nutrition plans and engagement tools.

Through advanced RNA sequencing technology and artificial intelligence, Viome uses its understanding of the human body at a molecular level to provide personalized food recommendations based on users’ unique biology. Habit, formed in 2015, provides customers with personalized nutrition guidance to support indivduals on their health journey. Since its inception, Campbell’s Soup Company has been its sole strategic investor and majority shareholder.

Related: The Skin Microbiome: A New 'Organ' and How to Leverage It

Financial terms of the transaction were not disclosed.

“With the advent of big data and computational biology, I believe it’s possible to provide everyone in this country and around the world a personalized blueprint to achieve their health and wellness goals,” said Habit founder and CEO, Neil Grimmer. “Viome analyzes the gut microbiome at a molecular level with advanced technology from the Los Alamos National Lab, which is a great competitive advantage and great foundation for creating the ultimate whole-body nutrition solution.”

“With Habit now part of Viome, we have the perfect articulation of personalized health,” added Viome founder and CEO, Naveen Jain. “I have always admired Habit’s ability to engage and motivate the consumer. Combined with Viome’s deep insights from the microbiome, we are able to see the complete story our body is telling us about our overall health.”

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