NuFACE announced it won the "Most Innovative" award as part of QVC's QStar Awards. Presented annually, the QStar Awards recognize new standards of excellence as demonstrated by QVC's top vendors. NuFACE was recognized for its advanced technology, steady stream of new products and ideas, and for unique strategies to evolve the business model and anticipate consumer needs.
"NuFACE has quickly become a QVC customer favorite, boasting double digit growth over the last three years," said Ken O'Brien, senior vice president of merchandising, QVC. "We look forward to seeing what's next from NuFACE as they continue to find new, breakthrough ways to help women put their best face forward."
"We're thrilled to be recognized by such a valued and respected retail partner," said Tera Valdez-Peterson, CEO, NuFACE. "This award is such an honor, as it's a testament to our ongoing commitment to innovation and anti-aging technology. We are overwhelmed by the tremendous growth NuFACE has experienced as a member of the QVC community, and are grateful for their ongoing support, and that of our fans."
NuFACE first launched on QVC in April 2009 with its Classic device, which experienced such success that the brand re-launched an improved version to offer multiple anti-aging solutions in one device three years later. The NuFACE Trinity helped contribute to an 849% sales increase on QVC.
Recognizing consumer demand for an introductory device and price point, NuFACE reacted with its launch of the NuFACE mini facial toning device, which harnesses the same power and results as the award-winning NuFACE Trinity with Facial Trainer but in a more portable size and at a lower price. The NuFACE mini launched exclusively on QVC from May 17–31, 2014, to an unprecedented consumer response, selling out of initial quantities in just five airings before going to Advance Order.
