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Brandless Shuts its Doors

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Brandless has halted its operations, stating the direct-to-consumer market is unsustainable with its current business model.

Beauty disruptor Brandless announced it has shut down its operations after more than two years of offering competitive pricing.

Previously: Brandless Expands Beauty Offerings

The company’s website states the direct-to-consumer market is not sustainable with its current business model. The brand also stated it hopes to return with a new version in the future.