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CEW UK Joins Eve Appeal’s 2021 Get Lippy Campaign

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CEW will be encouraging the British beauty industry to get behind the campaign and demonstrate its commitment to women’s health.

CEW UK has announced it will be a lead partner for The Eve Appeal’s 2021 Get Lippy campaign which will take place throughout May 2021.

Related: Schmidt's x Megan Rapinoe #MadeForEveryone Campaign

The annual campaign raises awareness of and breaks down the taboos around gynecological cancers.

Its national consumer-facing campaign encourages a range of beauty brands to donate 10% from participating products sold in May to support the Get Lippy initiative.

The donations will focus on helping fund life-saving research into the prevention and earlier diagnosis of the five gynae cancers (womb, ovarian, cervical, vulval and vaginal), awareness-raising of its symptoms, and fund the nurse-led service Ask Eve.

Tesco will also serve as a lead partner and the following brands have already pledged its support: Votary, Carmex, Balmkind, Blistex, Elemis, Ishimmer Lashes, Tatty Devine and GVG accessories, with more to be announced in the coming weeks.

This year’s key campaign events include:

  • Buy a participating product online or in-store from one of the partner brands at Tesco or direct who are donating 10% during May.

  • Taking part in Get Lippy Day on the May 21 by sending a virtual kiss to three people you miss, donating £5 by texting LIPPY to 70490, and nominating your friends to do the same.

  • Taking part in the virtual Get Lippy Run on May 16 by walking, jogging or running your choice of distance.

  • Have Eve run an online workplace well-being session, the Ask Eve signs and symptoms overview talk for your staff during May.

Caroline Neville MBE, president of CEW and patron of Get Lippy, said, “Each year, CEW supports Get Lippy,and together we are working towards a future where fewer women develop, and more women survive these cancers. We want to encourage all our health, beauty, and lifestyle members and friends to show their support and get involved in this campaign. Let’sGet Lippy together.”