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MAC Cosmetics Opens Flagship at Liverpool ONE

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  • The flagship features virtual try-on technology as part of the store’s safety precautions due to the pandemic.
  • The MAC Cosmetics flagship is 2,654 sq ft and located at Liverpool ONE.
  • Consumers are visiting the flagship as the brand celebrates post-lockdown in Liverpool.

MAC Cosmetics has officially launched its 2,654 sq ft retail space at Liverpool ONE, serving as the brand’s new flagship location in the city.

Report: COVID-19 and retail.

Situated at 33 Paradise Street, the new store offers virtual try-on technology which allows customers to digitally sample an extensive range of eye and lip shades through application to photos or live videos. This innovative tool forms part of the store’s precautions for the safety of customers and staff, in line with government directives and Liverpool ONE’s own post-lockdown safety measures.

Along with MAC’s cruelty-free makeup, skin care, brushes and accessories, the flagship also offers a dedicated pampering station, as well as having qualified make-up artists on hand to provide expert advice to customers.

Cushman & Wakefield and Metis acted for Liverpool ONE. Cushman & Wakefield represented MAC Cosmetics.

“The opening of the new MAC Cosmetics flagship is a much-anticipated event for the many brand devotees in the Liverpool area,” Alison Clegg, director, asset management, Grosvenor Europe, said. “This is yet another significant launch for Liverpool ONE to celebrate post-lockdown, and MAC’s entrance is set to strengthen Paradise Street as a beauty hub in its own right, alongside Morphe and Too Faced.”