Michael Todd Beauty, creator of the Soniclear brand of sonic facial cleansing brushes, has announced its plans to launch a line of Clarisonic compatible replacement brushes. The decision is in response to retail partners and Clarisonic users alike reaching out for a trusted source for replacement brushes following L’Oréal’s decision to shut down Clarisonic.
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The compatible replacement brushes will come in two skin types initially: regular and sensitive. Other models with additional features are also being planned. Clarisonic compatibles will be available on www.michaeltoddbeauty.com.
“Michael Todd Beauty–long known for its obsession with product quality and customer satisfaction–is best situated to fill this void,” Lewis Hendler, Michael Todd Beauty’s chairman, said. “The millions of Clarisonic users in the marketplace deserve great facial cleansing at a fair price. Our Clarisonic compatibles will do just that! By launching Clarisonic compatibles, Michael Todd will fulfill its role as steward of the category, strategically ensuring the needs of Clarisonic users are met despite the withdrawal of Clarisonic from the market.”
“Patent Pending Clarisonic compatibles will feature polished bristle tips for gentle, non-irritating cleansing and Michael Todd’s signature LIFE antimicrobial protection, the same features we offer in our Soniclear brushes,” Michael Friend, Michael Todd Beauty president, said. “The new Clarisonic compatible brushes will thoroughly cleanse, exfoliate, polish and improve the complexion in a single 30-second cleansing and stay cleaner, fresher longer between uses with our patented antimicrobial technology.”
