Moroccanoil, an argan oil-infused beauty products company, has introduced the Moroccanoil Academy, a new 8,500-square-foot facility in New York City, which is designed to provide hands-on, customized education to stylists at each phase of their careers.
The new academy will offer a competitive range of courses to allow stylists to advance their expertise in line with their specific needs. Classes will encompass key pillars of education, including signature styling/cutting, business programs and specialized workshops.
Designed to challenge, educate and foster the careers of stylists, salon owners and managers alike, Moroccanoil Academy’s programs take an approach that emphasizes methods for competing effectively in today’s ever-changing retail and service landscape.
Moroccanoil Academy’s design incorporates gold fixtures, a gold leaf ceiling treatment and custom mosaics, which are sourced from eco-sustainable materials. To keep with the brand’s commitment to sustainability, the facility prioritizes LEED-certified materials throughout.
Featuring a 50-table business education classroom and a 30-station styling and cutting classroom for hands-on courses, the layout can be easily transitioned to deliver flexibility for a variety of needs.
The academy is also fully equipped with a professional content studio for creative brand use and features technological capabilities, like plug-and-play systems, audiovisual equipment, theater seating, a raised stage and an iCam to allow for varied angles and livestreaming.
Classes will be hosted Monday through Wednesday each week, with each course lasting the three days, and will be led by Moroccanoil educators, like artistic director Kevin Hughes, as well as leading industry experts.
Enrollment is now open and classes will begin February 3, 2020. Stylists can register for courses at MoroccanoilProfessionals.com.
“The stylist community has been a key contributor to the success of Moroccanoil from the very beginning, and this spectacular new space allows us to reinforce our commitment to them,” Moroccanoil co-founder Carmen Tal said. “We are excited to further invest in these professionals by providing them with the technical and business education needed to advance their skills and careers. The Academy will also be an industry showcase and a destination for inspiration that elevates the art of hairstyling.”
“When I was a hairdresser in the salon, I wanted—no, needed—to continuously learn, which provided ongoing growth not only for my professional development, but for my business in the salon and, ultimately, in myself,” Robert Ham, Moroccanoil vice president of global education, said. “I've never forgotten the need for those resources and the many challenges I overcame in order to obtain them. That is why it has been my commitment, and the commitment of Moroccanoil, to offer all stylists, regardless of who they are or where they are from, the opportunity to learn and grow through quality, accessible education. That commitment is now being furthered by the launch of our new, state-of-the-art Moroccanoil Academy.”
