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These are the 5 Startups Joining Beiersdorf’s South Korean Innovation Hub

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Five South Korean-startups are getting a major boost from Beiersdorf.

The brands—Reziena, Mesquare, Limese, LYCL and Panda—will be joining the accelerator program at the innovation hub sponsored by Nivea, reports the Korea Herald.

  • Reiziena specializes in the development devices for cosmetics and personal care,
  • Mesquare’s Glowhill brand offers skin care products and perfumes,
  • Limese operates a platform which delivers Korean products to salons, spas and stores in India,
  • LYCL operates a mobile app for users reviews and recommendations for beauty products and
  • Panda is a purveyor of rice flour soap

The brands were selected out of a pool of around 200 startups which applied to the program. They will be offered mentorship for research and development; funding; and free access to the innovation hub, located at WeWork Hongdae, set to open in June.